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California Effect Drives National AI Policy

Sept. 21, 2025

California has moved quickly on artificial intelligence policy across deepfakes, digital replicas, health care disclosure, insurer guardrails, privacy, and political ads. This post tracks what is already law, what did not make it, and what is currently pending. It links to the official bill pages so you can verify every claim.

California’s Outsized Role in AI Policy

Why does Sacramento matter so much? California is home to Silicon Valley and the majority of the nation’s largest AI companies. Because of its market size (40 million residents and the world’s fifth-largest economy), when California passes a law, companies often apply the same compliance changes across the entire United States rather than create state-specific systems.

This dynamic is sometimes called the “California Effect.” It’s why California’s privacy laws like California Consumer Privacy Act (CCPA) become de facto national standards before Congress acts. The same pattern is emerging with AI: disclosure rules, deepfake restrictions, and insurer guardrails adopted here are already shaping debates in Washington, D.C., New York, Illinois, and other states.

In practice, that means California’s AI framework isn’t just about compliance in one state. It’s a preview of how AI likely will be regulated nationwide. Tech firms, advertisers, insurers, health systems, and political campaigns across the country are watching California’s laws closely because they know these rules often set the floor for federal action.

Last updated: September 21, 2025

15Passed
3Vetoed / Failed
2Pending
20Total Tracked

Enacted AI Laws (2024)

Bill Topic Effective Links
AB 2013 Generative AI training data transparency Jan 1, 2026 Summary
Analyses
AB 2885 Creates a baseline definition of “artificial intelligence” in CA law Jan 1, 2025 Status & text
AB 1008 CCPA: clarifies personal information can appear in AI outputs Jan 1, 2025 Analyses
SB 942 AI Transparency Act: watermarking and detection tools Jan 1, 2026 Chaptered text
Analysis
SB 1120 Health insurers and AI in utilization review Jan 1, 2025 Overview
Health care law explainer
AB 2602 Digital replicas of performers: consent and contracts Jan 1, 2025 Status
AB 1836 Deceased performers’ digital replicas Jan 1, 2025 Bill page
SB 926 Criminalizes non-consensual sexual deepfakes Jan 1, 2025 Bill page
SB 981 Platform reporting and takedown for explicit digital replicas Jan 1, 2025 Bill page
AB 2355 Political ads must disclose AI use Jan 1, 2025 Text
Governor’s announcement
AB 2655 Platforms must remove or label election deepfakes Jan 1, 2025 Bill page
Coverage
AB 2839 Restricts malicious election deepfakes (subject to litigation) Sept 2024 Bill page
AB 3030 Health care AI disclosure in patient communications Jan 1, 2025 Bill page
AB 2905 Robocalls: disclosure when using an artificial voice Jan 1, 2025 Bill page
Today’s Law
SB 1223 Privacy: neural data classified as sensitive personal information Jan 1, 2025 Bill page

Vetoed or Failed Bills

Bill Topic Outcome Links
SB 1047 Frontier model safety regime Vetoed by Governor (Sept 29, 2024) Context
SB 892 Automated decision systems in state procurement Vetoed (Sept 20, 2024)
AB 2930 Automated decision systems: impact assessments Died in Assembly (inactive file, Aug 31, 2024) Status

Pending and New This Session (2025–2026)

Bill Topic Status Links
SB 53 Transparency in Frontier AI Act Enrolled and sent to Governor on Sept 13, 2025 Status
Text
Explainer
AB 1018 Automated decision systems with anti-discrimination focus Active in Assembly (text and scope evolving) Tracker

Primary Sources for Verification

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